Have you heard of “pink-washing”?
Pinkwashing: supporting the breast cancer cause or promoting a pink ribbon product while producing, manufacturing, and/or selling products linked to the disease. In recent years the definition has expanded to include any company or organization that exploits breast cancer for profit or public relations motivations.
Sad, but true!
Examples of Pink-Washing:
– KFC teaming up with Susan G. Komen & selling pink buckets of chicken. Saturated fat can lead to cancer and that high fat consumption in teen girls increases the risk of breast cancer. Ironically, Susan G. Komen’s own website points this out!
-Cambell’s soup cans adorned with pink ribbons. The cans are lined with BPA, a chemical KNOWN to change the mammary tissue and structure. BPA mimics estrogen and disrupts the hormones in the body. (scratch the head)
-Cosmetics. Many cosmetic companies will slap a pink ribbon on their jar and/or partner with a cancer-research company, like, Susan G. Komen. Majority of these products are loaded with parabens, toluene, petroleum products and more, which are all linked to breast cancer.
-Pink plastic water bottles. Plastic water bottles are made with the known hormone disruptor, BPA (Bishenol-A). Smartwater has polyethylene terephthalate (PET) plastic bottles, which are just as harmful. Chemicals in PET plastics have the potential to interfere with estrogen and other reproductive hormones, just as BPA and phthalates.
Breast cancer charities raise an estimated $6 BILLION each year. However, only about 16% of that is spent on research of the disease. That means the other $5 billion is being funneled into other areas, including marketing and more pink products.
Now, I absolutely love the color pink, and I believe awareness, action, and research are incredibly important on this topic! A wonderful resource for making sure your support is going where you intend for it to is www.thinkbeforeyoupink.org
Think Before You Pink®, a project of Breast Cancer ACTION, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. Breast Cancer Action’s mission is to achieve health justice for all women at risk of and living with breast cancer.
I’m so proud to be partnered with a company that has an official partnership with the Breast Cancer Prevention Partners (BCPP). Yes, breast cancer cure and treatment are very important as well, but this organization is dedicated to the prevention of breast cancer – Something that I feel very passionate about.
Until midnight on Sunday 10/9, we are donating $5 from every purchase of $150+ to the Breast Cancer Prevention Partners plus you get a FREE Plum Kiss lip crayon!
Please help me and BCPP in sharing this knowledge about how important it is to PREVENT breast cancer. You can shop for a cause here: Crunchi.com/jessicaderico/event/33360 –> you will get $10 off and entered to win half priced coupons!